I focus on empathy and understanding by engaging with stakeholders, conducting user interviews, and observing users in their natural environments. I then create personas, empathy maps, and user journey maps to visualise our users' experiences and clearly define the problems we're solving. This approach ensures that my designs are user-centred and effectively address their needs.
I focus on concepts and brainstorming. I organise ideation sessions to generate a wide range of ideas, sketch initial concepts, and develop the most promising ones into detailed sketches or low-fidelity wireframes. I then present these concepts to stakeholders for feedback, ensuring the solutions are refined and ready for prototyping.
I conduct usability testing to validate concepts with users. I create prototypes based on refined concepts and gather qualitative and quantitative feedback through user testing sessions. This iterative approach allows me to identify and address usability issues,
ensuring our designs meet user needs effectively.
Gathering insights not only from user testing but also from fellow team members and designers. I share prototypes and concepts to solicit constructive criticism and suggestions for improvement. By leveraging diverse perspectives, I refine designs iteratively, ensuring they align with user needs and project goals while fostering collaborative innovation within the team.
I meticulously review and iterate on design decisions based on comprehensive feedback from user testing and fellow designers. I revisit initial research findings to ensure the final design effectively addresses user problems. By embracing an iterative approach, I refine the user experience iteratively, aiming for solutions that are both intuitive and aligned with user needs.
